What is SMO?

Social Media Optimization defined plus SMO Rules, Advice and Tips for Beginners

It’s no secret that Facebook and Twitter are taking over the cyber world. These forms of social media have become vital parts to many firms worldwide and it’s very important to know how to use them correctly and efficiently.

If you’re looking for some tips on improving your company’s Social Media Optimization (SMO) here are a few articles that might assist you.

SMO is a relatively new term based on the fact that search engines like Google and Bing are not the only sites that induce traffic. The article below from Zimbio gives you a general overview behind the meaning of SMO.

Social Media Optimization: Gaining Momentum as an Internet Marketing Tool

Social Media Optimization (SMO) is a relatively new term introduced by popular marketing keynote speaker Rohit Bhargava. He defines SMO as the process by which your content is easily accessible across social networks. It involves driving traffic to a website through new channels because search engines are no longer the only sites that drive big traffic.

In real world terms, the process of SMO can best be described as word-of-mouth. Any site that can help build a community around it can be considered social media. Examples are sites like Facebook, MySpace and Twitter. These are all websites that can be used as places to spread your marketing message.

To learn more about SMO from Zimbio click here

Zimbio also offers a few tips on SMO.

Awesome Social Media Optimization (SMO) Tips for Webmasters

With more and more consumers logging onto networking websites like Facebook and Twitter, The need for incorporating social media tools into a website and marketing strategies is becoming highly important for webmasters and companies alike. But every now and then I meet someone who asks me “Hey, how do I use these social media optimization tools correctly?”

That is when a thought struck my mind saying “Hey, that could a good subject to write on”. So, I thought that in this post I will cover how to bring the power of social media to your website and also how you can maximize the effectiveness of your site’s social media features.

Learn more Zimbio SMO tips here

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If you’re looking for more in-depth SMO tips and advice TopRankBlog offers a list of 16 SMO rules that I found very interesting. It was a list originally created in 2006 that they decided to revise it to determine what has remained relevant and what has changed.

16 Rules for Social Media Optimization Revisited

1.        Increase Your Linkability

This is the first and most important priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.

Is this still relevant?

Increasing your linkability is definitely still relevant, and adding a blog is still a great tactic. With the popular areas of the web acting more and more as aggregators rather than destinations, the value of unique and useful content just keeps going up.

Will white papers and thought pieces necessarily increase linkability? It all depends on the content, but consider the time it takes to create them plus the fact that they aren’t social. Many produce white papers and thought pieces, so this is a highly competitive landscape to expect decent returns without an audience to share it. It’s a perfectly fine tactic, but a publishing platform feels like step one. To merely create white papers without already having an audience to share them with means they may have a hard time getting links in the first place.

To see all 16 rules for SMO from TopRankBlog click here